Our Team

Nick Tietz

Co-Founder, CEO

Nick Tietz has spent the last 15 years working as a serial entrepreneur, innovator, technologist, user experience designer, business and technology consultant. Nick has designed more than 100 apps, helped redefine the public education experience at MSP Public Schools, and led innovation efforts at Life Time Fitness as the Director of Innovation. Most recently Nick was a Co-Founder of Vitals Aware Services and has spent the past decade donating his time and creative services at multiple non-profits including The Nairobi Leadership Foundation, The Uganda Leadership Foundation, PACER Center, a board member for Playworks Minnesota and currently is partnering with StudiOne Eighty at Urban Ventures and both Totino-Grace High School and St. Vincent DePaul School advisory boards.

Shelby Chollett, Ed.D

Co-Founder, Director of Education Development

Shelby Chollett is an experienced K-12 educator with a background in pedagogy, educational consulting, research, data analytics and visualization, graphic design, technology innovation, and entrepreneurship. Her work can be found on platforms such as The Pedagogical Refinery, The Complete Athlete, and The Literary Sleuth. Shelby’s current research involves mindfulness practices and the impact it can have on human psychology and physiology in order to promote efficiency, motivation, and well-being.

As a philanthropist, all of the projects Shelby develops focus on a transformative approach, identifying what is beyond simple transference of knowledge in order to better the lives of others. This includes teaching, mentoring, and coaching youth and educators in building problem-solution processes to maximize efficiencies and growth. 

David Nguyen, Ph.D

Co-Founder, Director of Experiential Learning, Technology and other stuff too

David is a human-centered innovator, researcher and tech entrepreneur. His training and experience is in Human-Computer Interaction (HCI), Ubiquitous Computing (Ubicomp), Wearable Computing, Mobile Computing, and Cognitive Science in the research, corporate, and startup worlds. David coaches and leads teams to explore and understand a population’s stakeholders — then design for those stakeholders’ functional, social, and emotional needs/challenges. He has bachelor’s degrees from the University of California San Diego, a master’s degree from the University of Michigan, and a PhD from the University of California Irvine. David’s last startup built in-class tools at community colleges to connect students to each other and to their instructors.

Anna Stoll

Co-Founder, Director of Customer Experience and Design Innovation

Anna has spent the last 20 years working as a sales professional, marketer, mentor, business consultant, and customer experience expert. Anna is an energetic, passionate human-centered professional who has helped businesses of all sizes, from ‘Ma and Pa’ businesses to fortune 500 corporations. Anna has experience fleshing out product ideas, design, user experience, brand development, and go-to-market plans while gathering customer feedback and communicating with executive stakeholders throughout the process. Anna has also designed and managed Customer Experience programs that include strategy, design, and execution. In 2019, Anna co-authored an Amazon International Bestseller book across 5 countries including the USA, titled Customer Experience.